Meet a woman who is making a huge difference! We are honored to have Wendy Coulter, CEO of Hummingbird and the Enterprising Woman of the Year 2020 Winner, walk on our runway for our Zaftan Fashion Show on 17 April 2020 at the Chatham Station in Cary, NC. Read about how she makes a positive impact for several people everyday. You can meet her in person and our other inspiring Role “Models”! Get your tickets now at zaftan.com
(1) Tell us about your current profession and what your work involves. My passion is to shift brand equity from the business owner to the business entity, which strengthens the company’s promise, presence and profitability over time. As CEO of Hummingbird, a brand strategy agency founded in 1995, I am responsible for new business development and serve as brand manager for Hummingbird’s clients. Founded in 1995, Hummingbird Creative Group helps build business value through building brand equity through clear communication of brand differentiation. We work primarily with leaders of manufacturing/distribution, healthcare, B2B, non-profits and service businesses to define brand strategy, develop sustainable branding campaigns and implement sales enablement programs. We can serve as a fully outsourced marketing department or work on a project basis to fulfill your needs. Hummingbird has won numerous awards including Davey Awards, Marcom Awards, Healthcare Advertising Awards, a MOMBA award, Mature Media Awards, an RBMA Quest Award, MAME Raleigh Awards, American Corporate Identity Awards, Triangle ADDY Awards, and international Summit Awards. The company was also honored with the NAWBO-Greater Raleigh Corporate Sponsor of the Year Award in 2013-2014, SBCA Best of Business Award in 2009 and the Raleigh Chamber of Commerce Pinnacle Award in the Small Business Category in 2008, as well as named by the Cary Chamber of Commerce as Small Business of the Year in 2007, Employer of the Year in 2001 and with a Successful Achievement Award in 1999.
Awards:
- Enterprising Women of the Year 2020 Award winner by Enterprising Women Magazine
- NAWBO- Greater Raleigh Woman Business Owner of the year in 2015-2016
- Top 50 Entrepreneur by Business Leader Magazine in 2010
- Impact Women Business Owners Award by Business Leader Magazine in 2008
- Woman Extraordinaire and Movers & Shakers by Business Leader Magazine in 2007
- Triangle Business Journal’s prestigious Women in Business Award in 2005
- Triangle Business Journal’s40 Under 40 Leadership Award in 2004
Current Service:
- Past-President and Board Member of NAWBO-Greater Raleigh
- Past-president and Board Member of North Carolina Executive Roundtable
- Board Member of Marbles Kids Museum
- Board Member and Chair of Business Services at Cary Chamber of Commerce
- Advisory Board Member at Second Saturday Wake County
- SCORE Member
- Founder/Chair NC Women Business Owners Hall of Fame
- Advisory Board Member of Enterprising Women
- Sponsor of Skate4Life
- Board Member of Defense Industry Association of NC
(3) Your passion – What is your “Why?” Why do you get out of bed each morning? My passion is to shift brand equity from the business owner to the business entity, which strengthens the company’s promise, presence and profitability over time. I get up each morning with a personal goal to touch everyone around me in a positive way with a smile.