A New Year, A New You? Our CEO, Zankhna Parekh is a strong believer of constant self-improvement. In this year alone, she has traveled to motivational conferences in Tallinn, Estonia; Boone, NC; Catskills Mountains, Upstate NY; Pula, Croatia and Charleston, SC. She believes a New Year’s Resolution can be made at ANY DAY and at ANY TIME! Want to get inspired? Check out our CEO’s Recommended Reads in 2020!